Flexible Electronics News

UPM Raflatac, Seeonic and Alliance Deploy First-of-its-Kind RFID-Enabled Item-Level Inventory Management System for Retail Promotions

DeployS a new generation of Alliance’s MAXRPM

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By: DAVID SAVASTANO

Editor, Ink World Magazine

UPM Raflatac, Seeonic and Alliance, a RockTenn company, announce the deployment of a new generation of Alliance’s MAXRPM, an inventory management system for retail promotional items that uses RFID technology to provide retailers and manufacturers with real-time business insights of retail promotion performance at the item level. The solution, an industry first, pairs a free-standing, RFID-enabled MAXRPM retail display, developed, built and sold by Alliance, with Seeonic’s SmartWatch service a...

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